What is menu engineering?
Total contribution is selling price minus portion cost, multiplied by quantity sold. Selling 100 items at $18 with a $6 portion cost contributes $1,200 before other expenses.
See it in action.
Here's an example using the numbers already in the calculator:
- 01Gather your numbers.
Selling price per item: $18; Cost per portion: $6; Quantity sold: 100 items.
- 02Apply the formula.
(Selling price − portion cost) × quantity sold.
- 03Review the result.
Your estimated total contribution margin is $1,200.00. Adjust the inputs to explore your own scenario.
Make the most of your numbers.
- Compare item contribution alongside popularity, not in isolation.
- Use consistent sales periods and current, standardized recipe costs.
- Consider preparation time and the item's role in the guest experience.
Frequently asked questions.
What does the menu engineering calculator tell me?+
Total contribution is selling price minus portion cost, multiplied by quantity sold. Selling 100 items at $18 with a $6 portion cost contributes $1,200 before other expenses.
How often should I review this number?+
Review it whenever the underlying costs or assumptions change, and compare results consistently over time. The right frequency depends on your operation.
Is this result a substitute for financial advice?+
No. This calculator is an estimate for planning and education. Check your assumptions and consult a qualified professional when making financial or compliance decisions.
